Featured in Mint Pillow Newsletter: The Power of Local Partnerships
I was honored to be featured in the Mint Pillow Newsletter in an article by Jennifer Glatt. The piece, titled "A mismatched partnership can dilute a hotel’s brand identity," explores how hotels can build powerful brands by focusing on authentic local partnerships.
In the interview, I discuss how to find partners based on shared values, not just geography, using my work with Vineyard Square Hotel & Suites and Dave's Coffee as an example. I also share strategies for making these partnerships feel real and meaningful to guests through storytelling, visuals, and experiential moments. The article highlights the importance of transparency and warns against the mistake of prioritizing convenience over genuine brand alignment, which can confuse guests and dilute a brand's identity.
You can read the full article by clicking the link below.
